Savile Row stalwart with a Royal history goes bust: Hardy Amies collapses into administration
- Today marks the second time the group has fallen into administration
- Firm focuses on menswear today, but was immortalised by Queen
A company formed by the former official dressmaker to the Queen, Hardy Amies, has collapsed into the hands of administrators.
The luxury fashion house, which has a menswear shop on Savile Row in London and an online store, was previously bought out of administration in 2008, but the UK arm has been trading at a loss ‘for some time’, the firm said in a statement.
While the firm’s UK focus is now menswear, the brand’s creations were immortalised by the Queen and the group is home to a treasure trove of personal diaries, photographs and sketches of some of founder Sir Hardy Amies’ original designs.
Connections: While the firm’s UK focus is now menswear, the brand’s creations were immortalised by the Queen
Freddy Khalastchi and Jonathan Bass of Menzies have been appointed as administrators.
They are keen to find a potential buyer for the group’s UK’s operations and intellectual property rights and are also inviting bids for its fashion archive in the hope a collector or museum will put it on display.
Mr Khalastchi said: ‘Despite trading at a loss in the UK for some time, the Hardy Amies’ brand has a unique heritage, which is much-revered in the world of haute couture, and it very much deserves to live on.
‘We are looking forward to talking with potential buyers in the coming days and weeks to find a way to make this happen.’
Sir Hardy Amies was a revered supplier of tailoring to society and royalty.
This dress, worn by the Queen on a visit to Sydney, Australia, in 1954, was a particular favourite of Amies and his team, thanks to the way it emphasised her fashion model proportions
The Queen, seen wearing Hardy Amies, had asked him for ‘clean and simple’ designs, and didn’t want to look like ‘the girl on the cover of Vogue’
A Hardy Amies evening gown worn by the Queen in Nova Scotia in August 1959
Amies was the official dressmaker to the Queen from her accession in 1952
Sir Hardy founded his company initially as a men’s shop at 14 Savile Row in 1946, which is still the group’s base.
Sir Hardy was the official dressmaker to the Queen from her accession in 1952 until he retired from the role in 1989.
The Queen first visited Amies’ Saville Row studio in 1950, and by 1955 he was granted a Royal Warrant, joining the famous couturier who served the Queen and the Queen Mother before her, Norman Hartnell.
Despite her model-like proportions, the young royal told Mr Amies she did not want to look like the ‘girl on the cover of Vogue’, and as such he became known for the ‘clean and simple’ designs he conjured for the Queen.
The Queen was among those to pay tribute to Sir Hardy him upon his death in 2003.
Always in fashion: Sir Hardy Amies was a revered supplier of tailoring to society and royalty