LG unveils its first BEER-BREWING home appliance, 8K display and ROLL-UP TV at CES

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Tim Alessi, right, senior director of home entertainment product marketing, and David VanderWaal, vice president of marketing for LG Electronics USA, unveil the LG Signature OLED TV R during an LG news conference at CES


LG is hopping on the home-brewing bandwagon.

At CES on Monday morning, the firm unveiled its first beer-making appliance, which will let users brew their own IPAs, pale ales, and malt beverages ‘with little more than the push of a button.’

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV.

And, the firm teased its ambitious plans to launch 5G connectivity in its devices before 2020, with its first 5G phone set to be unveiled at LG’s Las Vegas keynote Monday night.

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Tim Alessi, right, senior director of home entertainment product marketing, and David VanderWaal, vice president of marketing for LG Electronics USA, unveil the LG Signature OLED TV R during an LG news conference at CES

Tim Alessi, right, senior director of home entertainment product marketing, and David VanderWaal, vice president of marketing for LG Electronics USA, unveil the LG Signature OLED TV R during an LG news conference at CES

Onstage in Las Vegas, LG and Qualcomm promised 5G will soon be hitting devices, claiming firms who aim for a 2020 rollout of the technology are ‘definitely going to be too late.’

The two companies will reveal further details on the plan during LG’s first-ever CES keynote this evening.

LG started off its press conference by discussing the latest improvements in its ThinQ AI and associated devices.

‘We believe the ultimate goal of AI isn’t just to create a smart device that responds to users’ requests but to go a step further,’ Senior VP David Vanderwaal said on stage in Las Vegas.

‘LG ThinQ products will be able to proactively make suggestions.

‘Unlike conventional devices that respond to what is specifically asked of them, enhanced ThinQ products offer — personal recommendations, proactive care for maintaining the device’s optimal performance.’  

According to the LG exec, ThinQ devices ‘can develop a deeper understanding of user preferences and the overall environment’ to optimize your smart home experience.

This includes learning how much electricity you use per day, or the types of TV shows you prefer, Vanderwaal said.

LG is hopping on the home-brewing bandwagon. At CES on Monday morning, the firm unveiled its first beer-making appliance, which will let users brew their own IPAs, pale ales, and malt beverages ‘with little more than the push of a button’

LG is hopping on the home-brewing bandwagon. At CES on Monday morning, the firm unveiled its first beer-making appliance, which will let users brew their own IPAs, pale ales, and malt beverages ‘with little more than the push of a button’

LG is hopping on the home-brewing bandwagon. At CES on Monday morning, the firm unveiled its first beer-making appliance, which will let users brew their own IPAs, pale ales, and malt beverages ‘with little more than the push of a button’

It can automatically re-order household products, such as dishwasher fluid, when you’re running out, and set maintenance reminders.

LG showed off a slew of impressive new devices on stage at CES 2019, including its new homebrew machine.

The system isn’t all that unlike a Keurig; to brew beer, you simply insert a capsule that contains malt, years, hops oil, and flavoring.

With that, you can ‘make your own beer in the comfort of your own home with little more than a simple touch of the button,’ Vanderwaal said.

It can make IPAs, pale ales, and malts, and takes care of fermentation and carbonation all on its own – according to LG, it even self-cleans ‘in as little as two weeks.’

LG HomeBrew can produce up to 1.3 gallons of beer, and can be controlled though an associated smartphone app.    

It maintains ‘constant temperature and pressure control for optimal taste,’ Vanderwaal says, ‘and hot water cleans the device.’

LG  introduced its incredible rollable OLED TV on stage in Las Vegas Monday morning, dubbed the LG Signature TV R. ‘What science fiction directors imagined decades ago is now a reality,’ the LG exec said

LG  introduced its incredible rollable OLED TV on stage in Las Vegas Monday morning, dubbed the LG Signature TV R. ‘What science fiction directors imagined decades ago is now a reality,’ the LG exec said

LG introduced its incredible rollable OLED TV on stage in Las Vegas Monday morning, dubbed the LG Signature TV R. ‘What science fiction directors imagined decades ago is now a reality,’ the LG exec said

The system relies on an algorithm to control the brewing process, meaning it ‘produces the drink you love with a single touch of the button and none of the hassle.’

Tim Alessi, Senior Director of Home Entertainment Product Marketing then took to the stage to introduce LG’s 2019 TV lineup.

This includes the firm’s ‘largest OLED TV yet,’ at 88 inches. Alessi showed off LG’s first 8K OLED TV, which boasts pixel dimming control technology to optimize the display – which features more than 33 million ‘self-emittting’ pixels.

It also contains Alpha 9 processor for AI picture and sound, with two main AI capabilities: content enhancement using deep learning and content optimization using image recognition.

The TV improves upon noise reduction and blur, making for sharper details in the picture, while its AI sound allows for deeper bass and clearer voices.

And, the TV even knows where it sits in the room, an adjusts itself accordingly.

‘The TV automatically reacts to the environment by adjusting to light levels,’ Alessi said.

The system isn’t all that unlike a Keurig; to brew beer, you simply insert a capsule that contains malt, years, hops oil, and flavoring

The system isn’t all that unlike a Keurig; to brew beer, you simply insert a capsule that contains malt, years, hops oil, and flavoring

The system isn’t all that unlike a Keurig; to brew beer, you simply insert a capsule that contains malt, years, hops oil, and flavoring

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV

‘Not only to change brightness but also tone-mapping curve. Further refines HDR content and lets users viewers enjoy the content in even the darkest scenes – even if you’re watching in a brighter room.’

This lets ‘ LG intelligently adjust sound levels based on position,’ according to Alessi.

‘Ambient recognition recognizes the TV’s placement in the room.’

WHAT IS OLED? 

OLED, or organic light-emitting diodes, works by putting electricity through certain materials that glow red, green and blue.

It is the only TV technology to create colour like this. LCDs, for instance, use colour filters and liquid crystals that block light to create an image.

Meanwhile, plasmas use UV light by triggering pockets of gas that create red, green and blue phosphors.

This means that OLEDs can be thinner and more flexible than any other television technology currently on the market.

LG also revealed it’s adding support for both Amazon and Apply services, with newly-added Alexa integration in its 2019.

‘Users can set up their ideal Alexa routine, enjoy Alexa experience, control the weather and have a much easier shopping experience,’ Alessi said.

‘You can access thousands of skills, like Kayak to book a hotel or Food Network for a recipe. And, you can switch between voice assistants without having to switch between devices.’

The firm also says it is adding Apple AirPlay to its 2019 lineup.

‘We’re really excited to be one of Apple’s first TV partners for AirPlay video,’ Alessi said.

‘This lets users share what they’re watching right on our beautiful TVs.’

LG is also adopting AirPlay Audio and HomeKit.

LG also introduced its incredible rollable OLED TV on stage in Las Vegas Monday morning, dubbed the LG Signature TV R.

‘What science fiction directors imagined decades ago is now a reality,’ the LG exec said.

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV

LG also kicked off its CES presence by revealing its 2019 TVs, including a jaw-dropping new 8K model and its highly-anticipated rollable OLED TV

‘This offers a never-before-achieved level of immersion. We’ve offered a TV that now magically rolls up from its base. Based on LG’s unique R concept, LG is redefining space.’

It can transform itself for several different views, according to LG.

This includes full view, large screen display, and line view. The system also incorporates music, clock, frame, mood, and a home dashboard.

Its most standout feature, however, is its Zero View capability.

In this mode, the TV screen ‘disappears,’ Alessi said, ‘completely hiding within the body.

‘This allows users to relax in an open environment when the screen is retracted, enjoy a premium audio experience – basically a hi-fi system.’



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