The fast-food chain icon has had a radical revamp and has now become a virtual Instagram influencer.
Instead of a sweet old man, the Colonel has become a silver fox complete with a tattoo on his abs that says “Secret Recipe For Success”.
KFC changed its Instagram account several days ago and added a new profile picture with some bizarre photo captions.
One caption says: “I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen.
“#humble It’s important never to lose sight of the things that make you who you are.
“For me, it’s being in the kitchen and making amazing fried chicken.”
The bio has told its 1.3million followers that Mr Sanders is now a “virtual influencer”, who is “chasing the dream” selling chicken.
“I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen”
KFC then began posting images of their new mascot, who is computer generated.
Sanders is seen with his new girlfriend, who is a fellow virtual human named Dagny.
The hunky Sanders is seen travelling in his private jet, slapping on Old Spice and riding a horse.
Captions for the photographs use hashtags including #humble, #grinding, #artistatwork, #gymlife, #beyourbestself and #influencerlife.
Customers and fried chicken fans are loving the company’s new marketing stunt and some are lusting after more than fried food.
Another said: “Only reason I’m going to KFC now.”